
The quality of the AI response depends on the correct prompt formulation. Precise prompts allow you to summarise content faster, create better social media posts, conduct targeted research on the web and analyse writing styles. With the right input, you save time, get more accurate results and use AI more efficiently.
Why the right AI prompts are so important
You know the problem: You ask an AI something, get an inaccurate answer - and have to spend ages trying to get the desired result. What if you could get precise, relevant and immediately usable answers instead?
Good prompts make exactly that possible. They transform AI from a nice toy into a real productivity tool. In this article, you will learn about four essential prompts that will help you to research faster, create better content and analyse texts in a targeted manner - without wasting time.
Prompt 1: Summary of key content
Create a concise and clear summary of a text according to these guidelines:
Extract the most important content, main arguments and central statements
Keep the summary short, understandable and straight to the point
Avoid unnecessary details or academic explanations
Use easy-to-understand words and clear sentence structures
Ignore irrelevant passages and concentrate on the core information
Structure of the summary:
First sentence: Describes the main topic in a short statement
Core statements: Summarises the most important points logically
Last sentence: Gives a concluding insight or recommendation
↳ Example:
"This article explains the four best AI prompts for 2025, with key insights on summary automation, social media optimisation, targeted web research and writing style analysis. Each prompt saves time and improves the quality of AI results. Anyone who wants to use AI effectively should master these techniques."</xmp
This prompt is ideal for anyone who regularly analyses long texts and needs the most important information in condensed form. It helps you to quickly gain an overview of articles, reports or scientific studies without wasting time on unimportant details. It is particularly useful for marketers, journalists or business analysts who need quick and concise summaries in order to make informed decisions. It can also save students important time when researching literature.
The ChatGPT 4o model is best suited for this application, as the task is not so complex that it requires a more powerful model such as o1 or o3-mini-high and their reasoning. Alternatively, current models such as Claude from Anthropic or Google Gemini are also suitable.
Prompt 2: Creating the perfect social media post
Create an impressive and appealing social media post according to these guidelines:
Use simple, easy-to-understand words
Use emotional and vivid descriptions
Keep sentences to a maximum of 8 words
Write as if you were talking to a friend
Start with a short, unexpected first sentence
Finish with a strong, concise final sentence
Paragraphs must not be longer than 3 lines
Use groups of 3 short sentences
Use emojis sparingly
Lists with a maximum of 8 items, each with 2 lines:
The dot is in the first line
↳ Second line begins with "↳" and provides an example
Make the post clear: subheadings, bullet points, short paragraphs
Get to the core of the topic quickly
Emphasise important points in bold or plain text
Write in the singular and address people directly as "you"
This prompt is perfect for social media managers, influencers or content marketers who write posts that generate immediate attention. Especially on platforms such as Instagram, LinkedIn or Twitter, where competition for users' attention is fierce, this prompt ensures that content remains crisp, engaging and easy to consume. It helps to create posts that are not only read, but also shared and commented on.
ChatGPT 03-mini-high is particularly suitable for short, attention-grabbing content as it generates quick, concise and easy-to-consume texts. Its ability to deliver crisp wording makes it ideal for platforms with a limited character limit such as Twitter or Instagram. In addition, the integrated Reasoningto understand and optimise all steps of the text creation process in order to adapt the content even more effectively to the desired target group.
Prompt 3: AI-supported web research
You are an AI assistant with web access and the ability to turn data from search into actionable results. Follow this workflow:
Search and analyse
Search the web for the desired information, such as rankings, current data or product details.
Analyse the search results and present a concise, structured summary (e.g. as a table or list).
Creation and export
Further process the researched data and create practical results.
Examples:
Tables: Generate Excel or CSV files from the data.
HTML files: Create an HTML file containing the data and hotlinks to images or sources.
Reports: Write compact, well-structured reports.
Flexibility and customisation
Respond to changes or additional requirements.
Provide clear instructions on how the results can be utilised.</xmp
This prompt is a game changer for analysts, SEO experts or entrepreneurs who regularly need to extract precise information from the web. Instead of laboriously clicking through countless search results yourself, the AI can filter the relevant data directly and prepare it clearly. This prompt can save a considerable amount of time, especially for market analyses, competitive comparisons or data-driven decision-making processes.
For the best performance 03-mini-highas it not only enables an efficient web search, but can also output structured data in tabular form, which is particularly advantageous for detailed analyses and reports. An alternative solution is Perplexity AIwhich is also very powerful in web searches and delivers precise results. Perplexity can create and display tables, but exporting must be done manually - for example by copying the table into programmes such as Excel or Google Sheets. If you need direct and automated table processing, you should therefore opt for 03-mini-high or other specialised models with an integrated export function.
Prompt 4: Writing style analysis for imitating certain texts
Writing style analysis
You are an experienced expert in text and style analyses and have 20 years of experience in this field.
Your task is to analyse an existing text and create a writing pattern that helps you to imitate a writing style.
A writing sample is a digital writing style fingerprint consisting of lexical, syntactic, structural and idiosyncratic features.
It includes a description of tone, style and can take into account the use of creativity, humour and figurative language as well as complexity and other aspects.
Analyse the following text or URL for style, tone, expression, structure and specific features.
Once you have done this, create a comprehensive representation of the writing style as a prompt, and ask me what kind of text should be created based on this.
Here is your input for the writing style analysis:</xmp
This prompt is particularly helpful for copywriters, content creators or agencies who write for different clients and need to maintain their individual tone of voice. Instead of painstakingly approximating an author's or brand's style, the AI can perform a detailed analysis and derive an exact writing pattern. This is ideal for brands that want to ensure consistent communication across different platforms, but also for ghostwriters or journalists who need to recreate texts in the style of a specific person.
For this type of writing style analysis Claude from Anthropic the best choice, because its natural-sounding language and his deep understanding of tonality, expression and creative style convincing. It can precisely capture the emotional undertone of a text and thus reproduce writing patterns that appear authentic and not mechanical. This makes Claude particularly suitable for brands that value a Human, fluid and organic communication lay, whereby GPT-4-Turbo or LLaMA 3 can also be used for more structured or technically focussed analyses.
Conclusion: Why these AI prompts will be indispensable in 2025
With these four prompts, the use of AI can not only be optimised, but also strategically raise to the next level. Anyone who regularly works with large amounts of information or needs to create content efficiently will save valuable time and significantly increase the quality of the results through the targeted use of these techniques. Whether for quick summaries, high-converting social media posts, targeted web research or consistent brand communication - the the right prompts make the difference between mediocre and excellent AI responses.
The world is changing rapidly, and content is being produced and consumed faster than ever before. The question is no longer whether you use AI - but how well you control it. Those who know how to steer AI with precise prompts will gain a decisive advantage in the digital working world. Now is the time to consciously use AI - before others do it better. Start perfecting your prompting technique - and stay one step ahead of the competition.
Get our free AI white paperto deepen your knowledge of advanced prompting techniques and further develop your AI workflows in a targeted manner. Learn how to achieve even more precise results and integrate AI more efficiently into your everyday work. Download now for free and learn more about effective prompting.
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These are ourFrequently asked questions
What is a prompt in AI?
A prompt is an instruction or input that is given to an artificial intelligence (AI) such as ChatGPT or Midjourney in order to obtain a specific response or result. The quality of the prompt significantly influences the accuracy and relevance of the generated response.
How do I write a good prompt?
A good prompt is clear, precise and contains all the necessary information to enable the AI to generate the most relevant response possible. Effective prompts are often specifically formulated, avoid vague terms and can contain examples or desired formats to further optimise the result.
What types of prompts are there?
There are different types of prompts, including informational prompts (e.g. "Explain climate change in simple terms"), creative prompts (e.g. "Write a short science fiction story") and structured prompts for specific tasks (e.g. "Summarise this article in three sentences"). Depending on the application, the prompt can be customised to achieve the best possible results.
Why does the AI sometimes provide incorrect or inaccurate answers?
Inaccurate answers often result from unclear or ambiguous prompts. If the input is formulated too generally or important details are missing, the AI can make incorrect assumptions. It helps to refine the prompt, provide additional context or break the question down into several sub-questions in order to obtain more precise answers.
What is the difference between a simple and a complex prompt?
A simple prompt consists of a short question or statement, e.g. "What are the benefits of AI?". A complex prompt, on the other hand, contains detailed requirements, format specifications or examples to obtain a more specific answer, e.g. "Create a list of five benefits of AI and explain each point in a maximum of three sentences."
How can I further improve my prompts?
To optimise prompts, the AI responses should be analysed and readjusted if necessary. Good techniques include iterating (refining the prompt step by step), specifying details (e.g. target group, tonality, format) and testing different formulations to find out which deliver the best results.