Technology stack: What did we use?

In this workflow, we rely on tried-and-tested tools that harmonise with each other without any problems:

• Salesforce Pro SuiteOur CRM of choice, which is powerful, scalable and flexible enough for automation - everything your heart desires.
• n8n (self-hosted): For full control and flexibility, we have decided to host n8n ourselves. This keeps everything in-house and we always know exactly what is going on.
• Firecrawl (Free Tier): Don't be afraid of high costs! With a few tricks (bypassing the rate limit ...), the Firecrawl-Free-Tier offers enough power to crawl company data automatically and reliably without your budget taking a breather.

This combination offers maximum flexibility, data protection compliance and efficiency - without any tech drama!

Automated enrichment of Salesforce company data - finally put an end to data chaos with Firecrawl & n8n!

Why automated data enrichment is a game changer for Salesforce?

Do you know this too? Your Salesforce CRM is actually great - but somehow your company data sometimes reminds you of your granny's cellar: there's a lot of it, but it's all mixed up, out of date or just plain wrong. If you have the time to constantly update data manually, you probably have too much free time or are an intern. Fortunately, there is an elegant solution for this: the Automated data enrichment with Firecrawl and n8n. This not only gives you better data quality, but also more relaxed employees. Win-win!

Automated enrichment of Salesforce - your benefits in a nutshell

• Automated extraction of imprint data (addresses, managing directors, and even the legal form) directly from company websites - sounds nerdy, but it's ingenious.
• Better CRM data qualityNo more data clutter at last!
• Fewer manual errorsPeople are great, but machines rarely type in the wrong phone numbers.
• GDPR-compliantThey only collect what is already public anyway - no grey hairs because of data protection authorities.
• Endlessly scalableOnce set up, the workflow runs equally reliably for 10 or 10,000 data records.

How it all works: Firecrawl & n8n in action

Imagine the process as your personal digital intern - only without coffee breaks:

1. Trigger: Starts automatically with new data records, time-controlled or at the push of a button for spontaneous large-scale actions.
2. Select accounts: Filters all Salesforce entries where the website information is missing or older than your IT manager's socks.
3. Website crawling: The Firecrawl API searches for the imprint faster than you can say "Where's that again?".
4. Data acquisition: Structured and clean extraction of company data directly in the appropriate format.
5. Automatic update: Data moves directly into Salesforce so smoothly that you don't even notice it (except for the better data).

The Firecrawl API: Webcrawler, but smarter

The Firecrawl API is not a conventional web crawler that wanders around haphazardly. It unerringly finds the right company websites based on the company name and delivers impressive hit rates (99.3 %!). Especially for German websites, the recognition of the imprint page is almost error-free. International sites? No problem, the developers are already working hard on that - at least if you believe them.

Step by step: The ultimate n8n workflow (also for non-technicians)

1. start workflow - automatically or at the touch of a button

Whether at three in the morning or during your lunch break: this workflow starts whenever you want.

2. find the right accounts

Automatically selects the data records for which you would otherwise have to desperately search for website information.

3. find website crawling & imprint

Firecrawl does the imprint search faster than your colleague empties the biscuit tin.

4. extract data cleanly

Firecrawl delivers beautifully structured JSON data - a dream for every CRM nerd.

5. short break (save rate limit)

The workflow automatically pauses if there are too many requests. Almost like a civil servant - only much faster.

6. automatically update Salesforce

The data obtained ends up reliably and automatically directly in the CRM.

Extra features for professionals (and those who want to become one)

• Error handling: No website? No imprint? No problem - just skip it!
• ExpandabilityFancy social media links, bank details or other CRMs? No problem at all.
• Manual controlPerfect for spontaneous data cleansing or "just a quick test".
• Data protection without stressGDPR-compliant and yet easy to use.

Visualisation: Your new favourite workflow at a glance